Who’s Driving the Fork? Unpacking Agency and Responsibility in Germany’s Agri-Food Maze
Ever wondered who’s really calling the shots when it comes to making our food systems more sustainable? It’s a question that’s been buzzing in my mind, especially when I look at the journey from farm to table. We’re talking about a super complex web of people and processes, and when things need to change for the better – like tackling soil degradation, biodiversity loss, or even the social side of what we eat – it’s not always clear who should step up, or who even can.
So, I dove into some fascinating research looking at exactly this, but focusing on Germany’s agri-food value chains. The big question was: who feels they have the power (that’s ‘agency’ in fancy terms) and the duty (‘responsibility’) to make things happen? It’s a bit like a detective story, trying to uncover the narratives and see where the buck stops, or where it gets passed along!
The German Agri-Food Scene: A Tangled Web
Germany’s food system, like many others, is facing some hefty challenges. Think about livestock production – it’s got global climate change implications, local water issues, and those tricky ethical questions about animal welfare. These aren’t just small bumps in the road; they’re shaking up how the whole system works and screaming for some systemic changes.
Now, imagine all the players involved: farmers, government bodies, us consumers, retailers, distributors, scientists, and civil society groups. Each one has their own set of values, beliefs, and stories about how things are and how they should be. This mix can lead to some pretty heated debates and a lot of finger-pointing. But here’s the kicker: to actually make progress, all these different groups need to find some common ground and work together. That’s easier said than done when everyone’s seeing the problem through a different lens.
What’s really interesting is how these systems are also shaped by laws, policies, and a global market that’s not always transparent and often has big power imbalances. So, an actor’s ability to make a change isn’t just about their personal will; it’s hugely influenced by the structures around them. If someone feels powerless, they’re likely to say, “Well, it’s not me, it’s them!” or “The system is rigged!”
Who Feels Responsible? The Blame Game vs. Future Action
This research wasn’t so much about pointing fingers for past mistakes. Instead, it was more about looking forward – who has the power to change things for the better and, therefore, a responsibility to do so? It’s a shared thing, really. Responsibility isn’t just on one person or group; it’s spread out, depending on who can actually pull the levers of change.
While there’s been a lot of talk about sustainability transitions, the nitty-gritty of agency and responsibility in the agri-food world, especially looking at all the actors together, has been a bit patchy. Studies often zoom in on just farmers, or just consumers, but miss the bigger picture of how they all connect (or don’t!).
This study tried to fill that gap by asking folks from different parts of the German agri-food chain about their experiences. What are they talking about? How do they see their own role and power to change things? And where are the sparks flying between different groups?
Listening to the Stories: What People Are Saying
Using a cool method called SenseMaker, the researchers collected a bunch of personal experiences – little micro-narratives – from farmers, state actors, consumers, other business folks in the value chain, and people from civil society and science. These stories, and how people interpreted them, painted a vivid picture.
So, what topics were on everyone’s minds?
- Animal husbandry and specific farming practices were big. Consumers, especially, had a lot to say about animal welfare.
- Environment and climate change were huge, with concerns about soil, biodiversity, and the direct impacts of a changing climate like droughts.
- Societal aspects, like the relationship between consumers and farmers, and how agriculture is portrayed in the media, came up a lot. There were some pretty divided opinions here!
- Economic stuff, like rising food prices and the viability of farming, was a hot topic.
- Nutritional issues and debates about plant-based versus animal-based diets were common, especially among consumers.
- And, of course, regulations and policies – bureaucracy, subsidies (especially the CAP – Common Agricultural Policy), and whether rules help or hinder.
When asked who was responsible for the events in their shared experiences, most fingers pointed towards private organizations or agricultural businesses. Interestingly, when an experience was seen as positive, these businesses were even more likely to be seen as responsible. For negative experiences, the focus shifted a bit more towards governmental organizations.

Looking ahead, how did people think lasting positive change would happen? It was a bit of a tie:
- About 26% thought it would come from a shift in mindset and lifestyle changes (hello, individual responsibility!).
- But close behind, 24% said this needs to be backed by changes in laws and regulations (calling on state actors!).
Technology as the main driver? Not so much, only about 6% overall, though farmers were a bit more optimistic on that front.
Narratives of Power and Responsibility: A Closer Look
The study dug deeper and found four main “narratives” or ways people talked about agency and responsibility:
- “I can do it!” (Individual agency and responsibility): People feeling they personally could make a difference.
- “We can do it together!” (Collective agency and shared responsibility): Believing in the power of group action.
- “My hands are tied!” (Inability to act): Feeling powerless due to external factors.
- “It’s their job!” (Shifting responsibility): Pointing to others as the ones who need to act.
Let’s see how these played out for different groups:
Farmers: A mixed bag here. Some farmers felt empowered, talking about their own actions or the strength of farmer solidarity. They saw themselves as resilient or able to adapt. Others felt completely stuck, blaming bureaucracy or lack of financial support. And then there were those who pointed fingers, saying it was up to upstream value chain actors or the government to fix things, or that consumers and media just didn’t understand them.
Other Value Chain Actors (processors, sellers, etc.): The “shifting responsibility” narrative was pretty strong here – to consumers, farmers, or the state. They often highlighted the need for more financial support for themselves. Only a few mentioned the powerful role of retailers. Some did share inspiring stories of their own or others’ agency, and there were faint whispers of collective action.
Consumers: Many consumers felt they could make a difference, either through their own shopping choices or by getting involved in things like community-supported agriculture (CSA). The idea of collective power, like in CSAs where consumers and farmers work together, also popped up. But, like other groups, some consumers also looked to farmers or the state to sort things out, sometimes praising farmers for good practices, other times criticizing them for perceived wrongdoings or pointing to structural issues like the power of big agribusiness.
Civil Society e Science: These folks often highlighted individual agency (their own or consumers’). They also strongly pointed to the government’s role in creating better policies and incentives. The idea of shared responsibility, with multiple actors needing to collaborate, was also present here.
State Actors: Now, there were only a few responses from this group, which is a bit of a shame. But those who did respond tended to attribute responsibility to others – consumers needing to change their demands, or the German Farmers’ Association needing to step up. They acknowledged the need for structural support but didn’t elaborate much on their own direct role.

So, What Does This All Mean for Changing Our Food System?
This study really shines a light on how messy and complicated this whole “who does what” question is. One of the big takeaways for me is this tendency to externalize responsibility. It’s so easy to say, “It’s the consumers’ fault for wanting cheap food!” or “The government needs to fix it!” or “Farmers just need to change!” While there are weak signals favoring more collaborative approaches, the blame game is strong.
What’s super telling is that powerful players like big retailers and agribusinesses were barely mentioned when it came to who should be responsible. It seems there’s a lack of awareness, or perhaps an unwillingness to point the finger, at those who hold significant market power. These guys have a massive influence on prices, what’s available, and even what we think we want to eat, but they often fly under the radar in these discussions.
The study also highlighted that many consumers want to do the right thing but are often overwhelmed or lack clear information. This isn’t about “bounded morality” as much as it is about needing a food environment that makes sustainable choices easier, not harder. Education and better consumer-producer links are key, but so is systemic change that doesn’t put all the onus on individual shoppers.
And what about the farmers? They’re often caught between a rock and a hard place – societal expectations, economic pressures, and policy demands. It’s no wonder some feel powerless or resist top-down solutions. The finding that some farmers lean heavily on technology for solutions is also worth noting. While innovation is great, it shouldn’t be an excuse to delay other necessary changes or ignore other ways of knowing.
Where Do We Go From Here?
If we’re serious about transforming our agri-food systems, we need to get real about these power dynamics and responsibility narratives.
- We need to move beyond simply blaming farmers or consumers, who often have limited power to change the whole system on their own.
- We absolutely must bring those powerful upstream actors – the retailers, the large food processors, the agribusiness giants – into the conversation and, frankly, hold them more accountable. Their influence is huge, and so is their responsibility.
- Creating institutional environments that genuinely foster shared responsibility is crucial. This means supporting collective action, building alliances, and ensuring that those with less power have a real voice.
- Policies should not just target farmers or consumers in isolation but look at the whole value chain. We need governance that encourages powerful actors to internalize their responsibilities, perhaps even through legally binding goals.
It’s clear that there’s a lot of contestation about the future of food. But you know what? That contestation, those different narratives, they also show that change is in the air. People are questioning the status quo, and that’s often where transformation begins. The challenge is to channel that energy constructively, to build bridges instead of walls, and to make sure everyone who has a stake in our food future – which is pretty much all of us – can play their part in shaping it for the better.
This research is a great starting point, but it also shows we need more digging, especially into the roles and perspectives of those big, often silent, players in the food chain. Because if we don’t understand where the real power lies, shifting responsibility just becomes a way of avoiding real change.

Source: Springer
